Light the Night

Traditionally, Light the Night is a beautiful lantern walk in cities across Australia that unites communities facing blood cancer. However, due to the challenges posed by COVID-19, it was re-envisioned as a virtual ceremony.

I led a comprehensive redesign of the campaign's visual identity. The creative guidelines, I designed were a blueprint for our creative agencies in developing the website and virtual ceremony. Additionally, I created various illustrations depicting diverse individuals and scenes to emphasize that blood cancer can affect anyone around Australia.

The inaugural year of the revamped campaign proved to be the most successful yet, raising nearly $900,000 to support those confronting blood cancer.